How Migrating to the Cloud Accelerates Digital Transformation
Introduction The challenge to retain customers, remain accessible, relevant, and profitable to an ever-evolving customer base in today’s digital era is high and gaining traction. Embarking on a digital transformation journey is key to stay ahead of the competition. Digital transformation starts and ends with the customer. One of the fundamental digital transformation requirements is to focus on customer experience transformation; know-how customers interact with products and services. To remain competitive in the constantly changing global digital landscape, digital transformation is a necessity. Adopting a digital transformation strategy enables businesses to meet customer expectations, solve business problems, transform business models and operations. In this blog post, we explore the essence of cloud migration and its role in an organization’s digital transformation and learn the benefits of migrating to the Cloud. What is Digital Transformation Digital transformation is a process of strategic integration of digital technologies to create new or modify existing aspects of a business, fundamentally changing how businesses operate and deliver value to customers to meet changing business and market requirements. Digital transformation is all about transforming customer relationships. Unless you don’t analyze your customers’ needs, you will not be able to transform your business digitally. It demands a cultural change that requires organizations to experiment continuously and get ahead. Digital transformation can deliver some significant benefits such as offering actionable insights based on deeper analytics, accelerating business processes, reducing costs, increasing responsiveness to the customer, improving customer service, and increasing safety and quality products and services. Businesses today heavily rely on data for their day-to-day operations. And traditional IT systems are not suited todigital transformations, as they are not flexible and responsive enough. Hardware maintenance, limited data storage, expensive upgrades hinder the acceptability of traditional IT systems. To address these increasingly complex data transmission requirements, storage, and data analysis, businesses should consider migrating to cloud infrastructure. In most cases, companies are not able to digitally transform their business unless they move some of their applications to the Cloud. Transitioning to the Cloud is the fundamental first approach to digital transformation. Everything nowadays runs on Cloud-based services. Be it individuals or companies, everyone relies on the Cloud directly or indirectly. These services are so common that you may be using them without even realizing. Cloud computing has completely transformed the way in which businesses operate, store and access data. And it is becoming the preferred method for business data and application management due to its flexibility and functionality. Simply put, cloud computing is an enhanced IT service model where servers, networks, data storage, software, and applications are enabled through the internet. Businessesleverage this technology to offer high computational power, on-demand data storage, data analysis, and various other cloud capabilities at a lower cost. This process of transitioning services and applications to the Cloud is known as cloud migration. What is cloud Migration? Cloud migration acts as a stepping stone for businesses to accelerate the process of digital transformation and explore exponential growth opportunities. Cloud migration is a process of moving digital assets such as data, business applications, workloads, and IT resources from legacy or on-premise infrastructure to a scalable data center to the Cloud. One of the first steps in cloud migration is panning and adopting a cloud migration strategy. There are various types of cloud migrations strategies that an enterprise can adopt- rehosting, re-platforming, repurchasing, refactoring, retiring, and retaining. The next step in the process of migration is to choose a cloud environment: Public Cloud, Hybrid Cloud, or private Cloud. Followed by migrating your apps and data and then validating post-move success. With cloud migration capabilities, businesses can migrate any workload, storage, websites, applications, databases, physical or virtual servers, on-premises data centers to the Cloud. Cloud migration is a step further in the digital transformation of the core business applications. Benefits of migrating to the Cloud that accelerates digital transformation. Mobility Since all the business data is stored in the Cloud, it can be accessed from any part of the world on any digital device such as laptops, mobile phones, and tablets. Organizations can now easily interface distinctly, allowing access to employees who travel constantly, work remotely, and consultants without any downtime. With migrating to the Cloud, you don’t have to be at a specific location to deploy updates, fix issues; it can be done from any part of the world. Remote access makes it much easier to collaborate with the entire team, empowers fast turnaround time and instantaneous issue resolution, all of which are digital transformation goals. Enterprise mobility is crucial for businesses with workplaces spread across various locations. Besides increasing employee productivity, mobility also improves customer and employee satisfaction. Cost efficiency Organizations worldwide are trying to cut their cost, and moving to the Cloud undoubtedly has initial investment, but if executed appropriately, the ROI of cloud migration easily justifies the investment. Apart from this, cloud services offer a ‘pay-as-you-go’ model; thereby, you do not have to pay for resources you haven’t consumed. With cloud computing technology in place, businesses no longer have to bear the cost of expensive on-premise hardware, software licenses or worry about the maintenance cost of malfunctioning parts. Since all the business data is stored in the Cloud, it can be accessed from any part of the world on any digital device such as laptops, mobile phones, and tablets. Organizations can now easily interface distinctly, allowing access to employees who travel constantly, work remotely, and consultants without any downtime. With migrating to the Cloud, you don’t have to be at a specific location to deploy updates, fix issues; it can be done from any part of the world. Remote access makes it much easier to collaborate with the entire team, empowers fast turnaround time and instantaneous issue resolution, all of which are digital transformation goals. Enterprise mobility is crucial for businesses with workplaces spread across various locations. Besides increasing employee productivity, mobility also improves customer and employee satisfaction. Scalability Migrating to the Cloud enables businesses to scale up or down in real-time based
6 Ways Your Business Can Benefit From Having a Mobile App
Introduction In today’s digital era, having a robust online presence is vital for building your business reputation and increase brand awareness, no matter what size your business is or what industry it belongs to. In today’s day and age, having a website for a business is as crucial as having an office or telephone number for a business. A website gives your business credibility and customers the impression that you mean business. Most of the consumers use the web to search for local businesses and research products before purchase. A website serves as one of the techniques of driving more clients, sales, and overall value for your business. Since the mobile era is here, there is an increasing number of mobile users today than desktop users. Whereas web usage isn’t going away anytime soon, there is an exponential rise in mobile users as the day goes by. In the age of smartphones, where digital presence is imperative, and businesses are thriving on the digital model, having a website is no longer enough. Establishing a mobile presence is critical for every business, as modern-day users are on the move and utilize smartphones for their day-to-day activity. One of the main questions that come to mind when companies think of mobile presence is whether you need to create a mobile app or mobile website would be enough. Difference Between a Mobile Website and a mobile App? A mobile website is similar to any other website designed based on HTML pages that automatically scale to fit the screen size of your viewer’s device. Nowadays, responsive web design is becoming the norm as they are not only mobile-friendly but can scale to any digital device – from desktop to smartphones. Whereas, Mobile App is a software application primarily designed to be used on smartphones and tablets that’s needs to be downloaded and installed on the mobile device for users to access it. Alternatively, mobile apps can be used without access to the internet. Mobile apps are user-friendly, offer integrated functionalities, enable businesses to provide personalized user experience, and in return offer far more value in terms of customer loyalty. According to a report published by Statista, the number of mobile app downloads worldwide in the year 2020 is around 218bn, and this report would portray some significant insights on how mobile apps are playing a vital role in the digital sector. It is no longer a question of whether businesses need a mobile development strategy-undoubtedly businesses need one. Choosing what is best for your business, whether to build a mobile app or mobile website, all boil down to end goals. In comparison, some businesses employ both mobile websites and apps, whereas other businesses may choose one. Whether you decide to build a mobile app or go with a mobile website depends on many factors: budget, business objectives, target audience, usability, required features, technical requirements, and so on. Generally, when businesses think of establishing a mobile presence, the first step in doing so is to develop a mobile website. In contrast, mobile websites don’t seem to be enough to produce optimum levels of engagement and productivity. Mobile apps are crucial for a business to stay ahead of the competition. And if your business doesn’t have an app, you are actually missing out on many growth opportunities. Develop customer loyalty Mobile apps make it easier for businesses to retain customers by understanding user preferences and feedbacks. With features like a loyalty program, special offers for app users, promo codes, coupons, loyalty discounts, and referral programs help entice the user to stay active on the app. And is an effective way of building a community of customers. Loyal customers drive direct revenue and also serve as a marketing channel to boost sales. Stand out from the competition In order to stay a step ahead of your competitors, mobile apps are crucial. Many small businesses have not yet developed an app, and this is where you can take a giant leap ahead of your competitors. Offering one of the first mobile apps in your niche will definitely put you forwards in the market. Let us look at some of the key benefits of developing mobile apps Increased engagement and interaction Apps are purpose-focused and are task-specific. Users usually prefer apps as they are simplified and easy to use version of a website that offers them a convenient way to browse, shop, and interact with a brand. Mobile apps allow the user to receive push notifications and in-app notifications for product launches, instant updates on promotions, coupons, and deals that help drive better engagement and interaction of the customer and thereby increasing brand loyalty. Better personalization Mobile apps allow businesses to gather more information about the user in real-time, such as user’s behavior, interests, location, demographics, and more. Ultimately, this data helps businesses provide a personalized user experience. In turn, this increases customer engagement and enhances conversion rates. Better branding Mobile phones are an integral part of our everyday lives, and the user spends a substantial amount of time on mobile devices. And, this usage can be leveraged by businesses to create better brand awareness using mobile apps. Eye-catching UI design, logo, brand color, and valuable interactive function can help your app stand out and, in turn, drive better brand awareness. The presence of an app on the user device, even if the user is not actively using the app, is helpful to influence the user’s perception of a brand subconsciously. Increase efficiency As mobile apps are custom build to accommodate your business requirement and tailored to suit your working style, these apps can be employed to perform diverse functions. Enabling businesses to automate their working process and increase employee productivity. Conclusion With technological advancements today, mobile apps are very relevant, and their usage in business is quickly becoming a trend. Regardless of what industry you belong to and what business you do, mobile apps can consistently generate new customers and retain old ones.From the marketing perspective to
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