Digital Transformation in Healthcare 2022: Trends, Challenges & Solutions
Introduction Digital transformation is driving radical changes, massive improvements, and innovation across majority of industries, and healthcare is no exception. Today, digital transformation is viewed as a highly effective strategy by leading healthcare organizations to become more consumer-friendly while also transforming their operations, culture, and approach to the application of technology. Some of the biggest challenges that the healthcare industry is facing around the world include enhancing consumer satisfaction and engagement; improving quality and access to healthcare; and keeping costs in check as populations grow and life expectancy rises. Pius S. Hornstein in an interview with McKinsey & Company talking about Sanofi’s work on digital health, said every aspect of our everyday life is undergoing rapid and fundamental change as a result of digital technology. Product led growth is the future of marketing Barrett. We used the same strategy with our SaaS tools. We initially offered them for free which created a ton of SEO traffic. We leveraged free users for feedback and product improvement. Then we added in a layer of monetization! Product-led growth (PLG) entails optimizing your product so that it can generate self-service sales, provide consumers with rapid value, and persuade them to switch from being freemium or trial users to paying customers. To be successful, your PLG technology stack must make it simple to collect quantitative and qualitative product usage data so that you and your teams are always aware of what’s happening with the product and where the best growth possibilities are. Product-led growth tools offer start-ups and other businesses the kind of scalable functionality they need to add value as they grow. Your business can more quickly carve out its own niche in the market by understanding these tools and the product-led strategy in general. Are you developing a product-led growth strategy for your business? Are you unsure of which product-led growth tools to employ? There is no better approach to building a SaaS business than by leveraging the product as the primary driver. You’ll need some specialized tools, though, to effectively implement a product-led growth strategy. However, it can be confusing to know which choices to make when there are so many available. This blog post discusses the top 10 must-use product-led growth tools in 2023 that businesses need to adopt in order to aid in their product-led growth journey. Before getting started with a list of product-led growth tools, let us look at what product-led growth is. What is product-led growth? Product-driven growth is not merely a passing fad; it is the future of global business. And that future has here. Instead of relying on sales tactics or marketing magic to steer expansion, making the product the focal point of your business allows all of your employees, regardless of role or specialty, to work together as one unified unit based on the real product being offered to customers. This growth strategy employs the product itself as the most effective bargaining tool for acquiring long-term client loyalty and dependable revenue over time. Product-let growth strategy highlights the importance of answering the questions of why people should buy your product and how they will find out about it. Rather than depending solely on exclusivity, this strategy utilizes the power of a superior user experience to attract more users and increase sales. The experience people enjoy with your product should result in its quick spread via word of mouth, producing a strong snowball effect. To ensure the success of your strategy, product-led growth tools must be selected as early as feasible during the product’s design process. Why do you need product-led growth tools? Getting individuals to test your product is insufficient. After they have signed up, you must ensure that they have a positive user experience and recognize the value of your product. You may be wondering, “Why do I even need a product-led growth tool?” There are a few scenarios in which you might require one: Astasia Myers, Founding Partner at Quiet Capital, tweets about the importance of adopting PLG tools for business. Leveraging product-led growth #PLG means adopting the right GTM tools. Traditional #CRMs don’t cut it because they aren’t product usage/journey-oriented. Reverse #ETL tries to help pipe product usage data into legacy systems to solve for PLG. Teams deserve a better #PLG CRM. — Astasia Myers (@AstasiaMyers) April 13, 2021 Must-have characteristics of product-led growth tools Prior to settling on a product-led growth tool, it’s important to bear in mind a standard set of capabilities that should be present in every viable option. If not, you won’t be able to effectively create in-app guides, product tours, and more that assist businesses in creating effective users experience value. Consider these criteria when selecting a product-led growth tool: Setup clear objective Start by establishing specific objectives. What do you hope to accomplish with each tool? Each product should contribute in some way to the PLG strategy. If it is not part of your strategy, you are employing it for the sake of it. User interface Ensure that the tool you use does not restrict access to fundamental UI patterns and guidelines on the beginner plans. Checklists, modal design, tooltips, banners, and hotspots are the most significant for executing a product-driven strategy. Collaborate on common tools It’s easy to slip into the trap of having separate teams use different tools. Whether teams work in silos or you haven’t looked at a tool’s features, it’s easy to end up paying for more than one tool that does the same thing. Stop overcomplicating your company processes. Bring together all teams to determine the most effective tools for everyone. Balanced tool stack You should be able to maintain a balanced tool stack over the entire lifecycle. You shouldn’t employ too many tools during the onboarding phase and forget about engagement or conversion. Ensure that the tools you use facilitate both your work and the user experience for your consumers. Consider acquiring segmentation capabilities based on in-app behavior and interaction with in-app experiences so that you can customize