Key Challenges
- The existing reporting and interface systems lacked credibility, and not all the reports pushed to investors were very useful in taking action on one’s investments
- Faced challenges in performing manual research for qualitative analysis of stocks, Mutual funds, and ETFs
- The client needed a solution that could automate their investment advice process and offer better, personalized, and relevant information to investors to help meet their financial needs
- The client wanted to address their mobile application inefficiencies and needed a very simple UI/UX, so that they wouldn’t become overwhelmed and confused while navigating through the app
Solution
- Sparity implemented a standalone News Analytics solution that offers investors detailed reports, risk factors, personalized news articles, and relevant investment information so that investors can make informed financial decisions
- Leveraged AI and ML to implement data scraping process from various internal & external sources and text analytics algorithms to identify macro level insights and trends
- Sparity employed Java Spring Boot with Microservices architecture for backend
- Used Bloc architecture in mobile apps using flutter and deployed to both Android and iOS app stores
- Performed Text scraping from financial websites (Nasdaq news, Stocktwits) to extract sentiment using Python and Selenium
- Employed Selenium along with the BeautifulSoup library for scraping the NASDAQ news
- Employed pandas library for constructing a simple data frame from the scraped information to organize the collected data in a table and view the stored results
- Visitor Segmentation- Profile and segment customers based on Weblog/ CRM/ Sales data
- Visitor Path Analytics-Visitor behavior can be understood through web visit paths to recognize patterns
- Affinity Analysis- Creating correlation between products/Reports /news Items and customer persona and portfolio
Benefits
- Intuitive engagement platform delivers ease of access with rich featured user interface
- Delivered more accurate and relevant investment information results in high levels of client satisfaction
- 10x improvement in meeting investor’s Investment objectives
- Increased operational efficiency and found an operating cost reduction of 45%
- 70% increase in both iOS and Android app users
