A leading automotive dealership group struggled with Tableau’s limited real-time capabilities, data integration complexities, slow report generation, and low user adoption. Increasing licensing costs and performance issues pushed the client to consider Power BI as a scalable, cost-effective solution aligned with the Microsoft ecosystem.
Client: Automotive Retailer
Services: BIPort Migration
Year: 2025
Project Objectives
- Migrate 400+ Tableau reports across Sales, Inventory, Service, F&I, and Marketing departments
- Enable seamless integration across CRM, DMS, finance, and web leads without manual reconciliation
- Improve mobile access and performance across 200+ field sales staff
- Drive self-service BI adoption to reduce IT dependency for 80+ business users
Technology Stack
Solution & Implementation
- Sparity delivered the project under a managed services model, leveraging its proprietary BIPort accelerator for phased Tableau-to-Power BI migration
- Enabled rapid discovery of Tableau assets, including data sources, joins, calculated fields, and visual types
- Automated the migration of standard visuals; unsupported visuals were flagged and rebuilt manually with design parity
- Recreated reports focused on dealership KPIs such as lead conversion, CSI, inventory turnover, and gross margins
- Integrated data from CRM, inventory, finance, and web platforms using Power BI Dataflows and Azure Synapse
- Rolled out a mobile-first Power BI experience, optimized for tablet and smartphone use by field teams
Benefits
- BIPort automated a majority of the migration pipeline, reducing overall manual effort by ~40%
- Delivered a 2x faster migration timeline compared to traditional, fully manual efforts
- Achieved ROI within 7 months, reallocating Tableau licensing costs toward analytics innovation
- Enabled self-service analytics for 80+ users, achieving 60 – 70% adoption driven by intuitive UI and mobile accessibility
